Articles on PR for People

Home is Where the Couch Is

 

Karen Beaman of Lincoln, Nebraska, found herself single and mother to two children at the age of 22. Without a father in the house, it seemed as if the feeling of home was slipping away. Karen’s mother, Ann, swooped in to help her pick up the pieces. “Mom is always saying, when things fall apart, pay attention to routine,” Beaman said. So, together they created a new routine involving the children, then aged three and five....


Doing an 'End Run' Around the Fuel Giants

“You’re either going to be written off as a crackpot or a genius,” laughed Kevin Kenney of Grassroots Energy, a compressed natural gas (CNG) think tank in Nebraska.

     He’s talking about the plight of inventors who come before their time. Kenney invented a highly-efficient CNG/diesel dual-fuel conversion process for existing diesel engines and a dispensing compressor that attaches to any natural gas meter. He says it has been a...


Clover Frederick: Marketer on a Mission

Is your charity making a profit? If so, you should be proud, but you might have mixed feelings. Charities often are called "nonprofits," so it does seem like a conflict. But charitable profit has a purpose. Clover Frederick, independent marketing professional specializing in nonprofits, would like to change the world's opinion of nonprofit profit.

                  "We would never begrudge a company's purchasing advertising to...


Her Life is Worth at Least $12,000 a Month

Ann Foster’s husband John is a heart patient, with many medications of his own that must be paid for each month.


Accidental World-Class Omaha Costume Shop

After 18 years, a burned-out Dwayne Ibsen gave up his post as an Omaha high school drama teacher and took his costumes with him. He had paid for materials used in nearly every period outfit, often sending cloth and drawings home with actors, expecting them to find a seamstress and bring back finished pieces. When his teaching career ended, Ibsen had costumes everywhere. It was the most natural thing in the world to rent them out from a...


New Patient App Saves Time and Money

miTRAX Custom Patient App Improves Outcomes, Saves Time and Money

Doctors’ appointments can be frustrating for two reasons: too little doctor face time and difficulty remembering what the doc told you to do. A new Nebraska-based patient mobile app solves both problems.

miTRAX, available in desktop and mobile versions, provides custom information to individual patients and gathers data for doctors...


Male Quilter Breaks Gender Stitching Barriers

Pastor Jack Heck walked into the Quilter’s Cottage in Kearney, Neb., and said, “Look out ladies! The rooster’s in the henhouse!” With his customary sense of humor, Jack has broken gender barriers that have kept men from participating in the traditionally female world of stitchery.

Although there are stories of men being turned away from quilters’ guild meetings in other places, Jack says in the seven years he has quilted no one...


Nebraska VentureTech Startup Approach Guarantees Success

“Ambition,” said Joseph Knecht, CEO and founder of VentureTech, “is not a standalone feeling.”

He’s talking about the fact that small startup companies often have one big limiting problem: they operate in a vacuum. According to Knecht, the answer is to surround oneself with passionate experts and reach out to potential customers before a product is developed to ensure it is something they’ll buy, even pre-selling it to guarantee...


Taking the Pit Out of Puddin’

Taking the Pit Out of Puddin’: Nebraska Humane Society

Some time ago, a fighting dog from the illegal pit-fighting underground in Nebraska (now almost nonexistent) came to the Nebraska Humane Society (NHS), the nation’s fifth largest of its kind, with 150 employees. The dog’s name was Puddin.”It was an unusual name for a vicious animal, agreed Denise Gurss, director of shelter training and behavior. It didn’t take long...


American Economy Lures Blanca Mata

Owning a successful business is the dream that brings more than one million people to the United States every year.* Blanca Mata, a Columbian-born American, is one such entrepreneur. She owns the bustling Arepas and More Café in Orlando, Florida. Her restaurant specializes in arepas, filled flatbread sandwiches prominent in Venezuelan cuisine.

With the sound of clinking dishes and cheerful conversation in the background and her...