Articles on PR for People

Monir Zandghoreishi Couture Designer and Educator

 “America is greater than you think. You will find your way,” says Monir Zandghoreishi. In 1987 she arrived in Seattle. It was a struggle for her to learn English and start a new life for herself and her three daughters.  She opened a business, Monir Couture Design, and soon Nordstrom and many other luxury boutiques were sending their clients to Monir for consultation and alterations.  As her business grew, she became known for her exquisite bridal and evening gowns, a place where women found the right gown for one of the most special days of their lives.


Step-It-Up Camp | The Language of Sewing

Following an international career in Persia and Vienna, Austria, Monir Zandghoreishi  (pronounced Mo-Neer  Zang-or-eh-shee) moved to Seattle in 1987. As a highly respected and talented couture designer, she specialized in creating gowns for women for their weddings gala events. Later, she became Dean of Fashion for for the International Academy of Design and Technology (Academy - Seattle), which was later renamed Sanford- Brown College. Monir Zandghoreishi’s innate flair for fashion, coupled with bold pragmatism, has always driven her to conquer new frontiers.  As of late, she has undertaken a new after- school program with Step-It-Up Camp designed to teach young people to sew.


In the Belly of the Whale

Why bother to hire a P.R firm when you can do it yourself? Would you extract your own teeth, perform surgery on your own brain, or represent yourself pro se in a court of law?  Okay, maybe you think P.R. is something easy that anyone can do, but it’s not true. In the age of trolls, flamers and bullies, you will end up being swallowed by a big flopping fish. Floundering? It’s warm down there in the belly of the whale. Dark too.  You think you’re going somewhere but you’re not. Why stay there and drown when you could be swimming upstream?


The Robots are Here!

The American people want good, solid middle-class jobs, but it’s no longer possible. In middle-class communities all across America, there is an urgent desire to recreate a job market similar to that of the 1950s. This urgent desire is emotionally charged.  There is a great feeling that the middle-class has been shafted and forgotten by corporate interests, and this makes people angry.  At the same time, there is a great practical need to create a thriving job market—people have to be able to make a living.


Building a Professional Reputation: Attorneys as Experts and Business Leaders

Throughout my career in P.R. I’ve worked with many attorneys to help them build their awareness for brands and their law practices. Our news portal publishes news about lawyers and has a special section for law. The news portal also offers attorneys access to build an Online Press Kit.  I enjoy working with attorneys because I have respect for their time constraints (billable hours) and know how to effectively use content marketing and expert positioning to build awareness for their reputation. I wrote this article especially for lawyers!!


May 1st is Law Day

It was President Eisenhower who proclaimed May 1 to be Law Day in the United States. The observance of Law Day was later codified as Public Law 87-20 on April 7, 1961.  We think May 1 is a great day to say thanks to the lawyers who are doing good work. Throughout May, we will be sharing news stories about lawyers who are practicing Good Law and making a difference in the world.


Freedom Spent

When I was in college, a professor suggested that I read Freedom Spent by the legal writer Richard Harris. Freedom Spent was a narrative of three case studies in which Americans lost their civil liberties during legal proceedings that adhered to the letter of the law, or abided by a strict constructionist (narrow) interpretation of the law that disregarded the...


Break the Law

As much as Americans uphold the law, there is a pervading distrust of any law. At the heart of American culture, our democratic values enable us all to voice a healthy skepticism of law, social order, and the government. It is part of our enduring American legacy to question authority. Despite a penchant for authority, it is still a fundamental drive in every American to want to break the law.


Via Seattle is the start of something big

​On Saturday March 18, Via Seattle launched its first public event—a panel named Artists We Will Be. The event drew a sizable crowd of mostly women, and most important of all, the sea of faces was dominated by women of color.  The panel was composed of eight women artists and creative talents, all of whom are emerging stars in their own right.


Postpone elections or brave the blizzard?

Last month in the Connector we examined the feasibility of voter fraud in New Hampshire that had been alleged by President Trump. Here is our follow-up report. Photo credit: two cold gulls on Hampton Beach, New Hampshire