Articles on PR for People

First in a series of articles educating the public about the media. 

Imagine a world without newspapers. Every day another media outlet cuts their print counterpart to go strictly digital. And every media outlet reports a steady decline in revenue. Yet it’s hard to imagine a world without newspapers. There would be fewer materials to stuff broken windows and insulate walls....

If you want get the word out about your good works, there are a number of tactics you can implement that are time-efficient and won’t break the bank. To run an effective PR campaign, you need to create a strategy that encompasses the five P’s: Positioning, Platform, People, Promotion and Perseverance.

University of Rhode Island, Kingston, Rhode Island 1978 - It had started to snow and that winter we had already experienced two of the worst storms in New England history. I trundled myself into a white Volkswagen beetle with three women whom I did not know. I had signed up to travel in a carpool. We debated whether we should drive to Connecticut. The beetle was old, dented, had a throaty muffler and a tail pipe...

From a P.R. perspective, our three major Presidential hopefuls are like the twerps we’ve known in Middle School. Remember how bad everyone felt about their bodies when the birth of a new pimple could ruin your day? Here we are adults, all grown up, and agitated over who will be the next leader of our great country. Under the lens of P.R., let’s take a look at our twerps, their greatest strengths, their greatest flaws and ultimately decide...