Articles on PR for People

A Dirty Business

A Dirty Business: What Ever Happened to Jimmy Hoffa?  It’s been 39 years since Teamster boss Jimmy Hoffa disappeared. On every anniversary of Hoffa’s disappearance, a new theory emerges about the location of his final remains. Here are just a few of them:

     • Hoffa’s body was put in a 55-gallon steel drum, and carried off in a truck, then buried on the...


Veterans of No War

The political contenders who are the most conservative and hawkish bellow a mighty war cry but are veterans of no war.  George W. Bush, Dick Cheney, and Donald Trump, all of whom mastered the art of serial deferments, squeaked out of going to the big war—back when real men were drafted to—the...


Let Them Eat Plastic

The city of Seattle's ban on plastic bags has been in effect since July 1, 2012, and yet if you walk down any grocery aisle you will encounter the seven basic types of plastic. Every sandwich, vegetable (frozen or fresh), sack of fruit, snack, beverage (pop, water, juice), is...


Girvin, the Human Brand

Girvin has always been held in awe by many of his colleagues and peers. Years ago, when I was having lunch with the owner of a major ad agency, Girvin’s name came up in conversation.  He said, “Girvin really is who he says he is. He is a different thinker and an extraordinary talent.” 

Despite Girvin’s success, he carries himself with a certain humility. He knows shopkeepers, restaurant owners and waiters by first name and is...


The Alchemy of Design Thinking

Tim Girvin is well known for being an award-winning American designer, but his talent takes many shapes and forms. Calligrapher, illustrator, writer, public speaker and photographer, these professional titles do little to capture the essence of a man who has become legendary.  Oft-considered to be a designer’s designer, other designers revere him to the extent that some imitate him—...


Would Boudica Wear Spanx?

A major angel investor in high tech companies, who is a woman, told me she didn’t like to invest in ventures led by women  the vision of male entrepreneurs like Jeff Bezos, Larry Ellison or Steve Jobs. Some women build large businesses, she explained, but they’re usually based on girly products. Women don’t build companies that are based on disruptive technologies and have the power to change the world.  Even Amazon, a name associated with...


Key Traits of Entrepreneurs

Entrepreneurs have a different mindset from people who have jobs. Here are some key traits:

Stubborness. True Entrepreneurs don’t know how to give up.  This attribute is far greater than persistence. It means entrepreneurs have to actually learn how to give up.  They have to learn when to cut their losses and move on. And usually they can’t move on until they’ve indentified their next big idea or business concept...


Top Nails is Tops in Seattle

Rita, a regular customer of Top Nails Salon, said, “From LA to Seattle, I’ve been to scores of nail salons, but I have to confess I’ve never had my nails done this well.” 

Top Nails in Queen Anne may have a word-of-mouth reputation for doing the best nails in the city, but there is something to be said for how caringly the customers are treated by the technicians who work there. Le, Anh, Lan,...


Sister Who?

Pope Francis travels the world commingling with the common folk. His every smile and ceremonial laying of hands iscaptured in all forms of media. The Pope has stated in numerous press conferences that women could have a greater role in the church. But the Pope has also made it abundantly clear that...


Waiting for the Big One

Author’s note: In July 2015, I was in a media conference in New York City and when one of the participants learned I was from Seattle, he looked at me and said, You’re toast!  I didn’t know what he has talking about until he referred to the article in The New Yorker magazine, The Really Big One by Kathryn Schulz that convincingly asserts an earthquake will destroy a vast portion of the coastal Northwest. 

A good way to sell magazines is by inciting high voltage fear that scares readers to death. Even though I’m a seasoned P.R. professional, who understands how well scary spin increases magazine sales, I too can succumb to electrifying fear when the probability of disaster strikes close to home.

Full Disclosure: I do live in Seattle with my husband and we also own a home on the Oregon coast in Manzanita that is located in the heart of the subduction zone. The signs we see on the Pacific Coast Highway 101 clearly note when we are entering the Tsunami zone.  Since 2003 we’ve lived here and while there is plenty of grave geologic certainty that this part of the world is marked for a natural disaster, the exact timing of death and destruction also invites a spiritual exploration where all roads inevitably point to “Waiting for the Big One.”