“For years, I’ve wrestled with the notion of how to make PR an affordable commodity, instead of an expensive service that could only be bought by the superrich.” –Patricia Vaccarino
Even though the media has become highly fragmented, there is no greater credibility for your business than getting authentic news coverage. There is more media than ever and these media outlets range from the equivalent of 3-pound dumbbells to the bench press. To get a larger audience, you want to shoot for top-tier press. Let’s take two heavyweight contenders—The New York Times and Tech Crunch. How do you get in?...
